Another New Model - Plenitude

A friend brought over a book the other day - she'd heard about it on NPR. The book is titled Plenitude (Juliet B. Schor) and the basic premise is that our current economic models aren't working. In fact, the economic and environmental policies in place are worse than not working, they're steering us for disaster. But unlike so many other authors, Ms. Schor then lays out, step by step, a remarkable path forward.


The author outlines how we can transform our lives, our communities and our planet and actually like it. What amazes me about the book is that Schor doesn't stick with the gloom-and-doom long, though she certainly will point out data, facts and figures that support her premise. Rather, she continually frames forward and talks about what we can do, how we each are empowered to make change that is not only good for us but is something we ultimately enjoy.

Her premise is that we can't keep doing the same things we've been doing and expect different results - but that we can do new and different things and actually create a better world and have fun getting there.

Here's what sealed the deal for me - and this is just from the introduction:

...there's a growing body of research that attests to human adaptability. Newer thinking in behavioral economics, cultural evolution, and social networking...yields a view of humans as far more malleable....As economic actors, we can change, too. This has profound implications for our ability to shift from one way of living to another, and to be better off in the process. It's an important part of why we can both reduce ecological impact and improve well-being. As we transform our lifestyles, we transform ourselves. Patterns of consuming, earning and interacting that may seem unrealistic or even negative before starting down this road become feasible and appealing." (Schor, Juliet B., Plenitude, The Penguin Press, New York, 2010, p. 11)

Everyone I know has scaled back in the past few years, re-examining their personal economic models. In part this was forced by so many people losing jobs, homes and investments (or savings). But on the heels of that was a true re-assessment of priorities. Even people I know who were less impacted by this economic crisis than most were looking at their lives and deciding that less was more.

Those actions were driven by necessity - the necessity to survive amidst the upheaval. Schor's book takes it a step further and shows us how continuing down this new path can lead to a much more rewarding and richer life experience. Plenitude is for those who've decided to go down this path and are looking for a few guideposts along the way.

Of course, my viewpoint is that organic farming and sustainable environmental practices are absolutely a part of this new economic model. We can't fix our economic model until it incorporates cost accounting for the economic fall out from traditional practices. What's the ultimate cost of the oil spill in the Gulf? It's not just on the ledgers of BP Oil that this cost will be paid, but that's likely the only place it's visible. Schor's approach is to look at many sides of this multi-sided puzzle and provide a sane set of recommendations as to how we move forward.

I won't hold it against her that she mentions organic farming but once in the book (p. 22) - she is providing a large-scale topo map for our new adventure, organic being one of the many facets that will bring us back to a sustainable and enjoyable approach to life on this breaktakingly amazing planet of ours.

If you haven't read this book, grab it as soon as it hits your local library, borrow it from a friend (as I have done) or download it on your favorite e-reader. Buy the hard copy if you must (I am tempted), this one's a keeper.

If you're ready to start spreading your sustainable wings, stop by shopOrganic for the best in organic, fair trade and sustainable products. Use coupon code GRGDS and save 10% on your first order.
Read more!

A New Model for Investing (In Things That Matter)

I've been watching the stock market in the last month or so run through an amazing array of ups, downs and sideways. Like most folks, I have become increasingly skeptical of the math, science, psychology and technology behind the stock market.

I've always known the market was skewed toward the big guys - but I used to think that if you followed in the tracks of the big guys, you might still fare well. It's clear from the massive typo a couple of weeks back that caused the market to tumble almost 1,000 points, that's just not true anymore. It's left me even more leery of the machinations of the markets of late.

Not that I have piles of money to invest anyway. But the money I do have to invest is staying close to home these days. I've decided that the best way to manage my money is to spend it on important things - like fixing the leaking faucet, getting a few new plants for the front porch, or buying really high quality food to cook and bake with.

When it's all said and done, the old cliched adage really does hold true - the best investment is in yourself. Granted, the notion of what that investment looks like has changed over the past decade. In the height of economic prosperity (aka bubbles), that investment seemed more like buying the latest 52" big screen TV. Now, after a painfully recessionary squeeze, that investment has been boiled down to basics - what you do to invest in your health, wellness and happiness. After all, those are investments that gain in value and as any wise investor will tell you, those are the ones to look for.

Healthy food is a great place to start that investment since good, healthy, organic food forms the foundation of good nutrition that supports health and wellness at every age. Invest in exercise and active leisure activities - from golf lessons to hiking to kayaking or mountain biking. [Not sure where to look? I'm a big fan of REI.] Try something new and exciting and active. What great dividends you'll earn from that investment.

After you've taken care of yourself, you might want to look at how you can invest in your local community. There are millions of small companies across the nation that no longer have access to bank funding or equity (investor) capital. They still need capital to expand and they form the foundation of your community as well as our country's economy. (shopOrganic.com is one of them - click here for details).

Look at the business practices of the companies you do business with - whether locally owned or part of a larger, national company. Do they treat customers, vendors, employees and their community well? Do their employees seem content or even (gasp) happy? Local or not, there are some companies whose business practices are stellar and investing your shopping dollars with those companies is another way of investing intelligently.

Invest in local businesses - start a local investment club or support your local business with your purchases. You'll find you have a lot more control than spinning the wheel on the stock market and you'll benefit directly by supporting a sustainable local economy.

Thoughts? Comments? Love to hear 'em.

Now, go out there and enjoy your day! Read more!

Science Shows Link Between Pesticides and ADHD

A new study links Attention Deficit disorder with pesticide exposure - (here's the link to the story). I don't know about you, but this isn't really as much a surprise as a confirmation of what we already knew but had little scientific evidence to cite.

Pesticides were actually developed as chemicals for warfare. After World War II, someone had the no-so-brilliant-thought to spray those chemicals that were stockpiled on plants to kill pests. I'm not quite sure why no one ever thought about the fact that those chemicals sit on the leaves of the plants, soak into the roots of the plants and are then ingested. I guess it seemed like a good idea at the time....

I guess it's easy to sit back and second guess 60 or 70 years' worth of 'conventional' agricultural wisdom, but it still seems like a no brainer that you don't want to douse your food in poison.

This article points to the link between certain pesticides and ADHD. I remember an elderly friend of mine once speaking a bit mockingly of all these new 'disorders' - but maybe there really are a new host of disorders all stemming from our dousing our environment with toxic chemicals.

Of course, at shopOrganic, we've always believed it was healthier for our bodies and the planet to eat organic; now the scientific community is starting to look at the underlying science and is coming to the same conclusion.

So, while it's important to teach children to eat a balanced diet, it also needs to be a diet free from toxic chemicals. Go organic, you and your children are worth it.

Read more!

Thoughts On Turning Two - shopOrganic.com Celebrates Its Two Year Anniversary

This week, we celebrate your two year anniversary. What an eventful two years its been. In early 2008, when our plans for launching this business and the shopOrganic.com website were forming, we had no idea that the economy was about to fall out from beneath our feet. We had high hopes and when we clicked the button to publish the site and make it live that evening on May 8, 2008, we thought great things were about to happen. And we were right...sort of ....

We had strong sales at first, but as the economic cloud get getting bigger and darker, we grew concerned that our sales wouldn't grow fast enough and that our start up cash would run out before we hit our stride.

We have continued to do what we do best - find the highest quality, most unique and wonderful organic, fair trade and eco-friendly products available; offer them on our easy-to-use website and provide THE best customer service anywhere on the planet. It's a simple but powerful combination and judging from our repeat customers, we know it's a winning formula.

As we look back, we recognize the long hours, the hard work and the stress we endured to create this company. As we look forward, we see a bright horizon and wonderful opportunities awaiting us. We have big, BIG plans for the future and we're confident we'll be able to create this new future with a bit of help from our loyal customers, new customers and maybe an angel investor or two....

For now, we continue to wake up every day thankful that we do what we love and make a difference in people's lives. We would love to hear your comments and thoughts about our two year anniversary - feel free to comment here or visit shopOrganic and submit comments through our online form.

Thanks to everyone who made the first two years possible. We believe that our very survival over this two year period is a huge victory and we appreciate everyone along the way who encouraged, supported, offered us discounts to get us going and most of all our customers who make every day a great day at shopOrganic.
Read more!

Healthy Tips for Joint Care

I was reading an article this morning in the NY Times online on how to care for your joints in hopes of avoiding joint replacement later in life. (See NY Time Join Care article). It’s a decent article with common sense reminders - maintain a healthy weight, be kind to your joints, etc. Nothing new, certainly nothing we didn’t already know. What disappointed me was that there was no mention of good nutrition anywhere in the article.

Good overall nutrition is important for good overall health. Makes sense but rarely is maintaining a healthy diet “prescribed” as part of a preventive program such as that for avoiding hip or knee replacement. Certainly the mechanics of the body are vitally important and are often what determine whether one’s joints wear out through daily living - I’m guessing heredity may also play a role.

Still, something as simple as healthy food can make a significant difference on all the body’s finely tuned systems. Eat healthy, be well.

Join us at shopOrganc.com for the best organic food anywhere - your body deserves the best!

Basic nutritional supplements such as calcium/magnesium, vitamin C and B complex can help maintain balance, but eating a healthy organic diet is your best defense against aging related ailments!. Read more!

Maria Rodale's Organic Manifesto

Maria Rodale spoke at the Natural Foods Expo last month in Anaheim, CA. I stood in a long line to get her book, Organic Manifesto, and get it signed - but when I got to the front, they had sold out. However, true to her word, Maria mailed me a copy shortly afterward. I sat down and started reading it the moment it came out of its wrapper. If you're at all interested in organic, you should pick up a copy of the book.

I will, however, give you a quick preview - from the Foreword, written by Eric Schlosser (American journalist and author of Fast Food Nation, another worthwhile read). Here is his opening....

"Pesticides are poisons. They are manufactured to kill insects, rodents, fungi, and weeds But they can also kill people. Organophosphates - one of the most common types of pesticide - were developed in Nazi Germany to be used as chemical weapons. It was later recognized that the same sort of nerve gases formulated to attack enemy soldiers and civilians could be used against agricultural pests....A conservative estimate of current pesticide use in American agriculture would be about 1.2 billions pounds a year - about 4 pounds of the stuff for every American man, woman and child." (Foreward by Eric Schlosser, Organic Manifesto by Maria Rodale, p. ix)

If that isn't enough information to spark your interest in organic, I don't know what is. I didn't know that pesticides began as chemical weapons in WWII. I do think it's interesting that there is a direct correlation to the increase in the use of pesticides in farming and the increase in diseases like cancer, Alzheimer's and other auto-immune dis-eases.

The chemical industry has spent billions of dollars convincing us the only way to grow food, keep our yards and homes pest free and provide enough food for people worldwide is through the use of pesticides. But that's simply not true. The billions they've spent have gone toward paying for self-serving 'research' that supports their view of the world. But unbiased empirical evidence points to the damage pesticides are doing to our soil and water.

I'm not going to go point by point through the book, but if you're interested in hearing the facts about why organic is truly worth it - for you, your family and the health of all of us on this beautiful spinning orb we call Planet Earth, give Maria's book a read. You might find some of it disturbing, but you'll also find evidence that there are millions of people who support organic and sustainable practices and there is a growing groundswell of support.

To find high quality, certified organic, fair trade and sustainable products you can trust online, visit www.shopOrganic.com - For The Greater Goods (sm).

No, go out there and enjoy your day! Read more!

Natural Products Expo - Part 1

Every year, we head out to Anaheim, CA in the spring to attend the Natural Foods Expo. It’s a chance for us to seek out new products to offer, to meet and talk face to face with our wonderful vendors, and to get a broader sense of what is going on in our industry. This year, we are inspired as ever, both about the new products we’ve found for you and by the incredible work being done by those in our community.

One of the reasons we love attending Expo is that we get to catch up with vendors from small companies with whom we've developed wonderful relationships. Throughout the year, we communicate via email, phone and Twitter, but we love the time we get to spend at Expo meeting face to face.

One of our best selling products (and among our personal favorites) is Henry & Lisa's Natural Seafood. If you haven't tried these products, you really should. Henry & Lisa's sells the best salmon and tuna you've ever laid your lips over. This is Lisa (L) of Henry & Lisa's, Lisa (C) of shopOrganic.com, and Henry (R) of Henry & Lisa's. We love working with small companies and knowing the folks that produce the products we offer. Henry and Lisa are great folks and we loved catching up with them at Expo.

More about Expo next post.

Until then, have a safe and green St. Patrick's Day.

Read more!