Showing posts with label sustainability. Show all posts
Showing posts with label sustainability. Show all posts

5.29.2010

Another New Model - Plenitude

A friend brought over a book the other day - she'd heard about it on NPR. The book is titled Plenitude (Juliet B. Schor) and the basic premise is that our current economic models aren't working. In fact, the economic and environmental policies in place are worse than not working, they're steering us for disaster. But unlike so many other authors, Ms. Schor then lays out, step by step, a remarkable path forward.


The author outlines how we can transform our lives, our communities and our planet and actually like it. What amazes me about the book is that Schor doesn't stick with the gloom-and-doom long, though she certainly will point out data, facts and figures that support her premise. Rather, she continually frames forward and talks about what we can do, how we each are empowered to make change that is not only good for us but is something we ultimately enjoy.

Her premise is that we can't keep doing the same things we've been doing and expect different results - but that we can do new and different things and actually create a better world and have fun getting there.

Here's what sealed the deal for me - and this is just from the introduction:
...there's a growing body of research that attests to human adaptability. Newer thinking in behavioral economics, cultural evolution, and social networking...yields a view of humans as far more malleable....As economic actors, we can change, too. This has profound implications for our ability to shift from one way of living to another, and to be better off in the process. It's an important part of why we can both reduce ecological impact and improve well-being. As we transform our lifestyles, we transform ourselves. Patterns of consuming, earning and interacting that may seem unrealistic or even negative before starting down this road become feasible and appealing." (Schor, Juliet B., Plenitude, The Penguin Press, New York, 2010, p. 11)

Everyone I know has scaled back in the past few years, re-examining their personal economic models. In part this was forced by so many people losing jobs, homes and investments (or savings). But on the heels of that was a true re-assessment of priorities. Even people I know who were less impacted by this economic crisis than most were looking at their lives and deciding that less was more.

Those actions were driven by necessity - the necessity to survive amidst the upheaval. Schor's book takes it a step further and shows us how continuing down this new path can lead to a much more rewarding and richer life experience. Plenitude is for those who've decided to go down this path and are looking for a few guideposts along the way.

Of course, my viewpoint is that organic farming and sustainable environmental practices are absolutely a part of this new economic model. We can't fix our economic model until it incorporates cost accounting for the economic fall out from traditional practices. What's the ultimate cost of the oil spill in the Gulf? It's not just on the ledgers of BP Oil that this cost will be paid, but that's likely the only place it's visible. Schor's approach is to look at many sides of this multi-sided puzzle and provide a sane set of recommendations as to how we move forward.

I won't hold it against her that she mentions organic farming but once in the book (p. 22) - she is providing a large-scale topo map for our new adventure, organic being one of the many facets that will bring us back to a sustainable and enjoyable approach to life on this breaktakingly amazing planet of ours.

If you haven't read this book, grab it as soon as it hits your local library, borrow it from a friend (as I have done) or download it on your favorite e-reader. Buy the hard copy if you must (I am tempted), this one's a keeper.

If you're ready to start spreading your sustainable wings, stop by shopOrganic for the best in organic, fair trade and sustainable products. Use coupon code GRGDS and save 10% on your first order.
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8.20.2009

Investing In This New World

I've been thinking lately about investing. Just a few years ago, when the stock market was hot, people were tossing money in without much thought or care. Unless you made really bad investments, you mostly saw your funds increase over time. Then along came the sub-prime mortgage mess, credit card debt and the economy cycled downward. Gone were the days of free money and ever increasing bank balances. As the stock markets headed lower and lower day after day, a lot of people began to re-evaluate their view toward investing. I know I did. I started looking at the world around me and saw, more clearly than ever before, that there are many different forms of investing - many of which are far less visible to us than picking the latest hot stock. There's a reckoning happening - big banks, big institutions, big anything - are all being challenged right now. Perhaps our 'bigger is better' mentality is fading away. Here's what I've discovered.

When we started shopOrganic back in early 2008, we were headed into a weakening housing market. At the time, we had no idea what the impact would be. Late in 2008 and early 2009, we saw markets tumble all around us. It impacted everyone we knew - and still we needed to build our business.

Like most start ups, we were tight on funds and we still needed to do things every business needs to do. So, we talked with folks - our suppliers and vendors, in particular. We simply asked, is there anything you can do to help us out? We were surprised and delighted by the response. We found almost everyone was willing to pitch in just a little bit to help. We shaved some costs off here, got a few extra free services there, extended small credit terms (even net 7 instead of COD make a difference) - and before we knew it, we were well on our way. No one went to extremes, but every little bit helped. It's like the coin tray or jar or drawer most of us have at home. You drop your spare change in there and suddenly you have a few hundred dollars. Each person that helped us dropped a few coins in our jar, enabling us to continue to build our business.

But it wasn't a one-way street. We also worked to help our suppliers and vendors where we could a well - a shout out here, a recommendation there. And as I thought about how this had all come about, it dawned on me that this may well be the roots of a new economy. (Of course, it hasn't removed our need to raise capital, but it sure has helped us significantly extend our runway!) Bigger isn't always better. We've been working with a lot of small companies who in turn have helped us out and we've all benefited. Just like sustainable, organic farming, a network of small producers may well be the most sustainable and beneficial economic model moving forward. It feels a bit like back to the future but maybe that's the best place to be.

With that, I'd like to take a moment to give a shout out to those who have helped us along the way. We're still growing, we're still looking for investment capital, we're still growing, and we're still here. Many heartfelt thanks to everyone who's helped us get to where we are. We are incredibly optimistic about the future and look forward to expanding on this new economic model. If you'd like to join in the fun, contact us and we'll be happy to chat with you!

Thanks go out to:
Kris Nicola at Intelligent Design
TCR Solutions and Chris Compton
Login and all the geeky tech guys over there
Donna Oakley at GSL Fine Lithographers
TLC Communications
Dave Blanchette at Bourn Partners for helping us find an amazing location
Dave Blanchette for introducing us to Mike Jaglois of Arlyss, Jaglois, Lynch
Arlyss, Jaglois, Lynch, marketing firm extraordinare, and in particular Mike Jaglois and Shelly Lynch
Eric Layland (Confluence Digital)
Russell Parker, Sally Gatchel, Curt Mullen and all the great folks at Nature's Best
Cyndi Dain, accountant and trusted advisor
Deanna Conn, Jacque Westling, Quarles & Brady
Monique at Tucson Container/Kino Packaging
Susan Quinn (and Chico)
Gary Frost
Linda Fredin
Sallie Mansbacher
Jackie Brown & Rosie (of Border and Black fame)

A thousand thank you's!

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4.20.2009

Celebrate A Sustainable Future This Earth Day

It's gotten incredibly hip to be green these days. So hip, in fact, that some folks might be put off by the pressure to be oh-so-cool while greening up and reducing, reusing and recycling. The hoopla surrounding Earth Day varies from one place to another, but it's easy to start to feel like it's become a big commercial venture....but wait, there's more! (keep reading, you'll be glad you did).

It's ironic really. In the not too distant past, Earth Day was celebrated by a small segment of the population often derisively termed "tree huggers". However, that small committed group of people had a huge impact. Now, we hear corporations clamoring to convince us how "green" they are and sponsoring, you guessed it, Earth Day celebrations. Pretty powerful result for mere "tree huggers" which just shows you what happens when a great idea meets persistence and good timing.

So, let's take a minute to remember what's at the core of Earth Day - respect for the world in which we live and the promise of brilliant innovation that can lead us toward a more sustainable future. Now aren't you glad you read the whole post? Join us in celebrating a sustainable future this Earth Day - join us on this incredible adventure on this beautiful blue spinning orb we call home.
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3.08.2009

Take A Risk - Remain Optimistic

The biggest risk you can take right now is not taking out a new mortgage or another limited time 0% interest credit card offer....it's risking optimism. Let's face it, it's a pretty bleak economic picture out there and people are losing jobs and homes and the very structure of their lives. Remaining optimistic that we can and will fix this, together, is probably the riskiest position to take, but in time, I think it will prove to be the wisest investment of all.


The economic models we've relied on for generations are crumbling. From my perspective, it was only a matter of time. I kept asking financial people I knew like accountants and financial analysts - "How is this sustainable? How can we keep spending ahead of our earnings and keep it going?" I'm not claiming to have seen this coming or to have been smarter than the average Joe. I just knew from my own personal finances that I had to reign in spending and debt accumulation so that I wouldn't tip over. I saw the same out in the world and wondered if there was anything about the model that I was missing....Nope. As it turns out, it wasn't sustainable. What made it take a crash landing, though, were the big boys in our political and financial institutions, but that's not the point here so I'll leave it at that.

So, here's the thing. We need to build sustainability into everything we do. No more wanton waste. No more mindlessness. Let's work together to create a sustainable world where we all have jobs and a roof over our heads, clean food and water. Sound crazy? I'm optimistic we can create that future together. As a species, humans are pretty clever. Let's take those brilliant minds who created Ponzi schemes and derivatives and set them to work on creating a brilliantly fair and sustainable economic model for the world.

In the meantime, I'm betting on the better side of human nature. Sure, we see the power struggle in our political system, but the days of "us and them" are over (though some have not yet recognized that new reality). It's time to work together to form a new economic model that rewards hard work, honest effort and the creation of sustainable value. Look for companies in your area that are already doing that - they exist. I, for one, am spending my hard earned dollars with companies that share those values so I can hopefully help them through this lean economic period. Over time, they'll become the very bones of the new economy - so get a head start and support them now.

Together, we can build a more sustainable economic model. So, take the biggest risk today and remain optimistic.
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