4.20.2009

Celebrate A Sustainable Future This Earth Day

It's gotten incredibly hip to be green these days. So hip, in fact, that some folks might be put off by the pressure to be oh-so-cool while greening up and reducing, reusing and recycling. The hoopla surrounding Earth Day varies from one place to another, but it's easy to start to feel like it's become a big commercial venture....but wait, there's more! (keep reading, you'll be glad you did).

It's ironic really. In the not too distant past, Earth Day was celebrated by a small segment of the population often derisively termed "tree huggers". However, that small committed group of people had a huge impact. Now, we hear corporations clamoring to convince us how "green" they are and sponsoring, you guessed it, Earth Day celebrations. Pretty powerful result for mere "tree huggers" which just shows you what happens when a great idea meets persistence and good timing.

So, let's take a minute to remember what's at the core of Earth Day - respect for the world in which we live and the promise of brilliant innovation that can lead us toward a more sustainable future. Now aren't you glad you read the whole post? Join us in celebrating a sustainable future this Earth Day - join us on this incredible adventure on this beautiful blue spinning orb we call home.

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