The Affordable Organic Life

I've been talking with a lot of people recently about this economic meltdown and how it's likely to impact people committed to organic food and green lifestyles. It's interesting because without exception, I've heard people say things like "I can cut back in a lot of places if I need to, but I'm not willing to compromise on the food I eat."

I think that's a fairly universal sentiment among organic consumers. Certainly, economic considerations factor in - but most folks I've talked to have said they'd rather eat fewer meals out or buy fewer new clothes than buy conventional (non-organic) food.

The good news in all of this is that many organic products have come down in price and are often comparable to conventional items. I found organic bananas in my grocery store the other day that were actually less expensive than the non-organic variety. So, there are some bargains are available if you keep your eye out for them.

At shopOrganic.com, we've expanded our line of value-priced organic foods so that a wide cross-section of consumers can purchase affordable organic foods. We have a line called "Our Pantry" that is one of the least expensive and most delicious organic food we've ever tasted.

We also offer a wide variety of bulk foods so that we reduce packaging AND reduce costs. Bulk foods are a great way to buy organic on a budget and we've increased our bulk line, called "Greater Goods" over the past several months.

The flip side is that food is one of the least expensive ways you can treat yourself and your family to a special night. Make an exotic recipe at home, get the whole family to pitch in. Rent video on demand or a DVD and create affordable at-home events. Splurge on interesting ingredients for a special meal and share quality time with your friends, family and loved ones.

The bottom line is there are a lot of ways to continue to buy organic and green products on a tight budget and to splurge and indulge your taste buds on a budget. We're doing our part to help our customers find products they need at fair prices. As a small business, we're living through the same trials and tribulations you are, so we're committed to continue finding ways to work together through this turbulent time knowing that when we work together, better days are ahead.

Thoughts? Comments? We've love to hear from you.