We're re-booting our blog and revamping our website this month in honor of the 3rd annual non-GMO month.

shopOrganic, the premier online retailer of organic foods and eco-friendly products, has just re-launched as shopOrganic & shopGMOfree.

Studies show that a vast majority of Americans, more than 90%, want to know if their food contains genetically modified organisms (GMO’s). A genetically modified organism (GMO) is a plant or animal whose genetic material has been altered using genetic engineering techniques. And though the data is not clear on whether or not these foods are safe to consume, it seems reasonable to know whether or not the food you're eating contains GMOs. In the U.S. there are currently no restrictions on GMO’s, but in many other countries around the world, GMOs are banned. These countries include the entire European Union as well as China and Russia. Alas, the U.S. is not on that list....yet.

Without mandatory labeling, it's difficult for consumers to determine whether their favorite products are produced using GMO’s. As U.S. consumer concern over GMO’s reaches critical mass, interest in non-GMO shopping options is on the rise and shopOrganic & shopGMOFree have responded to this need.

shopOrganic has responded to this need by ensuring that the thousands of organic foods and eco-friendly products offered on their site are GMO free. The newly redesigned site focuses on consumers searching for non-GMO foods and provides reassurance about the nature of the products they purchase. The timing of the re-launch coincides with both the celebration of the 3rd annual Non-GMO month and the upcoming California vote on the labeling of GMO products.

shopOrganic & shopGMOfree believes that everyone has a right to safe and healthy food and they make it easy for concerned consumers to shop without the worry that they’ll be feeding themselves and their families GMO foods.

October marks the 3rd annual Non-GMO Month. Started in order to raise awareness of GMO’s this month-long educational opportunity broadens the knowledge to a wider and wider population each year. The issue has created a groundswell of concern in California, where their population will soon vote on Proposition 37, a GMO labeling initiative. Whether or not that proposition passes, shopOrganic & shopGMOfree remains a trusted non-GMO shopping source.

shopOrganic.com was founded in 2008 to provide consumers with access to organic, non-GMO and eco-friendly products. The company is located in Tucson, Arizona and is privately held. Read more!

Gourmet Greens - Foraging and Farming

I read a delightful story in the New Yorker this afternoon that made me recall how much I just love food. The article entitled "The Food At Our Feet" (by Jane Kramer) (click here to read it in entirety) recalls a summer of foraging for gourmet greens...

OK, so never mind that it's autumn in the U.S heading briskly into winter. Never mind that those tender wild greens won't be around anytime soon, but reading this article will bring you back to those wonderful summer months even if all you did was sit in your air conditioned office slogging through mounds of paperwork.

That said, I recently discovered our own little version of wild foraging - well, not exactly wild and, ok, not foraging. My weekly farm basket comes to me courtesy of a local organic farm just southeast of Tucson. Sunizona Family Farms is not only organic, it's vegan organic (who knew?) . I had seen a variety of farm basket programs but never signed up until I found one that was all organic all the time. Now, every week, I get delightful micro-greens along with spinach, kale, cucumbers, sweet potatoes and more.

My recent fave? Organic, unbelievably delicious spaghetti squash.

More importantly, I'm forced to get out of my habitual food grooves and explore new tastes, new cooking (or not-cooking) methods and flavors.

So, for those of you who have access to a farm basket program in your area, try it. Of course, if it's organic, it's primo, but supporting local farmers who are using sustainable methods is a good starting point. The point is to start.

Support your small local farmers, support your local organic farmers and support small businesses making a big difference (and yes, shopOrganic.com is a small business and one you can proudly support). Our motto - shop local, then shopOrganic.

Happy Thanksgiving everyone. May your holiday be filled with family, fabulous food and perhaps a few foraged (or locally farmed) greens!

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Right2Know and Your2Cents

There seems to be a growing theme around 2's right now...This month, there is the Right2Know march heading down the East coast of the U.S. demanding the right to know what's in our food. There is growing concern about the use of genetically modified organisms (GMOs) in our food supply. The march is intended to bring awareness to this often quiet but disturbing trend. You can read more about the Right2Know march and lend your voice and support by clicking here.

This month, we're happy to announce an initiative that is part of the answer to that problem. The Rodale Institute has launched the Your 2 Cents campaign to raise funds to support organic farms and the future of organic farming. Maria Rodale - and the Rodale Institute are working to help fund the future of organics through getting manufacturers to donate a portion of product sales to the Institute.

When we learned of the program, we contacted Rodale and asked to join in. So, starting October 8, 2011, we're donating 2 cents from every sale we make.

Now, that may not seem like a lot to you, but as a small company still competing with the 'big boys' out there, we're doing our part. We'll be looking to expand our participation through providing an opportunity for our customers to also put their 2 cents in -

As I like to say, one by one and all together, we can make a difference.

Visit Right2Know or Your 2 Cents today to learn more, or head to shopOrganic, buy healthy organic products and contribute to our organic future that way.

Now, go out there and enjoy your day! Read more!

Summertime Means Fresh Organic Produce - Chock Full of Anti-Oxidants

Summertime is a great time to increase your consumption of local, organic fruits and vegetables. Here in the arid southwest, it can be a challenge, but with just a bit of water and generous shade, lettuce, tomatoes, basil, oregano, mint, eggplant and a few other favorites will grow and produce the most local of local produce. So, while you're busy enjoying the fruits (or veggies, as it were) of your labor, you can also know you're eating the healthiest food available. So here's a question for you - do you know which foods are the highest in anti-oxidants? Take this little quiz...

1. True or false: Anti-oxidants protect us from the evils of free radicals.

2. True or false: Some anti-oxidants are made in our bodies.

3. True or false: Organic farming methods can increase anti-oxidant levels in foods.

4. True or false: Commercial, pasteurized juice has 20% more anti-oxidants than an equal amount of fresh fruit.

And the answers? Virtual drumroll please...
1. T
2. T
3. T
4. F - commercial pasteurized juice has about 20% less anti-oxidants than most organic juice or homemade juice.

Here's a list of foods with the highest anti-oxidant power and many of them are in season now. Boost your immune system, aid your overall health and add 3 or 4 servings of these anti-oxidant heavy hitters to your diet.

Blueberries
Cranberries
Blackberries (noticing the theme, berries berries berries!)
Raspberries
Strawberries
Red grapes
Apples
Plums

What the full list? Read this great article from the Organic Center. (PDF format)
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Imagine That....Pesticides Linked to Lower Brain Function

We've been proponents of organic food since I don't remember when...but if you needed anymore compelling evidence, here it is. An article posted today on WebMD here shows that pesticide exposure in the womb and during early childhood can have a dramatic impact on IQ. "Even at relatively low levels, organophosphates may be most hazardous to fetuses and young children, where healthy brain development depends on a carefully orchestrated sequence of biological events."

Although our friends at the FDA banned the use of these products in residential locations in 2001, it is still in use commercially....

Fruits and vegetables are still sprayed with these organophosphates - so here you are thinking you're helping your children develop good eating habits by loading them up with fresh fruits and veggies...only wait, they're not so great when they're chock full of chemicals that impair your child's mental development.

So, even more reason to make sure you choose organic. The more we learn about pesticides and the impact on human (and planetary) health, the more it becomes a no brainer...pun intended.

Choose organic. It's that easy. Want to learn more? Start here to learn more about why choosing organic just makes sense.

Here's to working together to create a greener planet. shopOrganic.com.

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The Best Gift Ever....

Today's the last frenzied day of shopping for those who celebrate Christmas and I had a moment of quiet this morning to reflect upon this year and the gifts I've given and received. Though it's nice to share a few specially selected gifts on Christmas morning, my family's tradition, like to many others, used to be a gorging of gift giving that was over the top. Like candy, gift giving is good for the first few - after than it can start to be a bit sickening. Though I've scaled way back over the past few years as have many others - both out of necessity and out of a new consciousness - I still looked around this year and saw the signs of frenzy starting back up. It's like the past few years have been a forced austerity that people are ready to be done with. The problem is that we can't go back to the way things were - they weren't sustainable nor were they particularly good. However, there is something wonderfully sustainable that has come from all of this -

People have started to look at what is of value in their lives. I know I have. Having started a business right before the floor of our economy collapsed beneath us, I've had my share of sleepless nights, worried days, exhausted emotionally wrung out weeks. Sure, we could have claimed to be too far under and simply closed the business - but we chose to hang in there and see where this path lead us.

So, in the quiet of this morning, I saw clearly the gifts given me. The gift of friendship where I least expected it; the gift of support from complete strangers; the gift of good cheer (and just a bit of cheerleading) from close friends who simply gave me encouragement when all seemed bleak. In return, I provided a bit of my own cheeleading to them when their days were dark.

A good friend of mine moved her family 2,000 miles to take advantage of an opportunity that presented itself to her family. In the midst of the move, she wondered about her choice and worried about her sanity. It happened to be at a time that things were on a bit of an even keel for me. I was able to return the favor of support, even at a distance, of just being there.

I think about others in my life who've turned to me for support, assistance and cheerleading and hope I've been as good a friend to them as they have to me. After all, that's the gift exchange that matters.

So, this Christmas, I'll open a few gifts but more importantly, I will acknowledge the help I got all year long as the best gift ever.

Thanks to my family, friends, loved ones and perfect (very perfect) strangers for all that good cheer for the past 364 days. Here's to the best gift ever.

Now, go just out there and share the love.

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'Tis The Season...For Less, Not More

The flurry of advertising on TV and in the last vestiges of newspapers around the country is amazing this time of year. Who knew there was still so much appetite for stuff? Well, I guess the advertisers knew (or hoped), but still, it was surprising. I guess Americans are a bit like drug addicts when it comes to buying stuff...and now that we've had a forced "dry spell" due to abysmal economic conditions, well, we're ready to get back to 'normal'....but wait, what IS the new normal these days anyway?

I was recently in Florida helping my mother move to Arizona. She's essentially trading hot and humid for hot and dry - so it's not a big change from that perspective. But she is also paring down and going from a 2 bedroom apartment to a 1 bedroom apartment. The process of helping her go through her belongings and decide what to keep, what to give away, what to recycle and what to simply toss was a very eye-opening experience. For every drawer and closet door we opened, I imagined a similar drawer or door at my own house...and I thought about how much stuff I've accumulated over the years. I'm not a major shopper, but I still have more stuff than I need or can use.

As we were sorting through my mother's things, I said "Hey, Alex would probably really like to have this," or "If you don't want this, I wonder if Leslie would like to have this." It reminded me that re-gifting can actually be a wonderful thing - making use of items we no longer want. It's not actually re-gifting, I guess, since it belongs to someone who is giving it away - so it's perhaps the 'new' gifting?

We sorted and made piles - one pile of things was headed to a woman who was sending clothing to Haiti; another to my niece who appreciates nice scarves and interesting earrings; another pile to be given as gifts during the holidays - framed family pictures my mother was ready to hand on to the next generation. Some items were set aside as lovely gifts for family members - not with the intention of pretending they were new, but just new to them. Think of it as recycling and reuse rather than re-gifting - the new green holiday tradition!

For me it was also a good reminder that this time of year really shouldn't be about the stuff, but about the relationships in our lives we hold dear. In our family this year, we're forgoing all but small gift giving and instead spending time together.

And, for those of you who have family situations that are more challenging than you can handle this time of year, volunteer for a day at an assisted living facility or a food bank or a shelter. Give of your time and you have given a priceless gift.

This holiday season, share the love.

Happy Holidays from all of us at shopOrganic.com.
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