1.22.2009

Innovative Building Materials Absorb CO2

No matter how much you think you know, there's always something new that comes along and makes you re-think what you thought you knew. Did you know that the cement used in buildings emits more CO2 than the entire aviation industry? Who knew? Well, I'm guessing someone knew but that was news to me. Cement is made with limestone that emits CO2 as it cures, which is apparently something on the order of 99 years... This British firm has re-formulated cement using a magnesium silicate that, among its other positive and enhanced qualities, absorbs CO2 as it cures. So, it's not only zero emissions but might actually soak up CO2 emissions from other buildings. Sort of an urban CO2 vacuum.

It's innovations like these that make me truly marvel at the brilliant and creative human spirit. When we turn our attention to solving problems, it's amazing what we can do. I'm equally optimistic that other problems will be solved (ok, some may be just knocked down to smaller sizes) with the same creative efforts.

Where there is crisis, there is also opportunity. Personally, I'm looking forward to the creative solutions on the horizon.
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1.19.2009

A Sign of Good Things To Come

Whether or not you believe in omens or signs, you have to be amazed at the landing of an airliner in the Hudson River this past week. The pilot and co-pilot both seemed to have remained calm and their training kicked in. Within three and a half minutes of the birds flying into the engines and losing all thrust, the pilot decided he could land the plane in the Hudson River. Now, the Hudson is NOT a river you'd like to take a dip in any time of the year... and certainly not on a frigid January morning. It's a miracle that the circumstances all came together perfectly to enable the plane to land (or to river, as it were) without loss of life and, it seems, without serious injury to anyone on the plane or in the river.

That, in itself, could be called miraculous. But to me, the real miracle is this. Within minutes of the incident, there were three boats (two ferries and a tug, if I recall correctly) helping passengers to safety who had been standing on the wings of the plane in the icy water.

To me, this is a metaphor for the situation the world is in right now. The global economy has frozen up, the high flying economies of the world have lost all upward thrust. A few quick thinking individuals are doing their best to steer the economy to a soft landing. You get my point.

But there's another part to this metaphor. The three boat operators who came so quickly to the aid of the airliner in the river. I'm assuming there are no emergency practice drills with boat operators in the Hudson River that encompass pulling frozen, scared, wet airline passengers out of the river. There may be new emergency procedures after 9/11, but it's hard to fathom it included this scenario. Regardless, those three boats saw a plane skidding into the river and headed over to help.

The lesson: There are a lot of unknowns in front of us, things we have never experienced and can't adequately prepare for. However, we can apply what we do know to new situations and create a successful outsome. More importantly, perhaps, is that when we work together, we can mitigate a potentially disasterous situation. Had those three boats not arrived quickly, there may have been more serious injury due to hypothermia or even drowning. Instead, everyone worked together to help those in need and the outcome became a shining example of what can go right when things go wrong.

Something to ponder in the days ahead. One by one and all together, we can make a difference.

Now go out there and have a great day.
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1.12.2009

Sprouting for Beginners

This time of year, so many of us are looking for ways to get healthier. One easy way to freshen up your diet is to add sprouts to the mix.

Why Sprout?
The main benefit of sprouting is that it takes a seed or nut in a dormant state and brings it to life. During the sprouting process new and higher quality proteins and other nutrients are produced. Tests have shown that the nutrients in seeds and nuts are anywhere from 50% to 400% greater after sprouting or soaking.

In addition to the higher nutritional value, sprouts are highly digestible. Because sprouts are living, growing food sources, they have a rich supply of enzymes. This quality makes sprouts easily assimilated and metabolized by the body. Sprouts are packed full of nutrition in a form that your body can easily utilize.

Sprouts continue to grow slowly even after refrigeration and their vitamin content will actually increase. Compare this with store-bought vegetables and fruits, which start losing their vitamin content as soon as they’re picked and often have to be shipped a thousand miles or more in the winter.

Sprouting is so easy and fun…don’t let it intimidate you. The rewards are well worth the effort.

How to sprout

You'll need a couple of things:
A wide mouthed jar, (e.g. a mason jar used for canning), some cheesecloth and a rubber band. Oh, and some sprouting seeds, of course. Find some popular sprouting seeds here.

Instructions:
  1. Measure an appropriate amount of seed, visually inspect and remove foreign matter and broken seeds.
  2. Place seeds in jar
  3. Add water to jar for soaking
  4. Cover mouth of jar with cheesecloth
  5. Soak for recommended time (see below)
  6. Turn jar upside down drain at a 45 degree angle
  7. Let the seeds sprout for appropriate time (see below)
  8. Rinse seeds in jar as needed (2-4 times/day), returning jar to its upside down 45 degree angle position
  9. When sprouts are ready, rinse and store in refrigerator, in jar or in another suitable container, until ready to use. If not used within 12 hours, seeds should be rinsed every 24 hours in refrigerator.

Sprouting times:
  • Radish: Soak 8-14 hours, sprout 1.0+ days.
  • Sunflower: Soak 8-14 hours, sprout 18 hours.
  • Barley: Soak 8-14 hours, sprout 1.25-1.5 days. Use only unhulled barley; "whole" hulled barley and pearled barley won't sprout.
  • Quinoa: Soak 2-4 hours, sprout 12 hours. Very fast sprouter. Rinse seeds multiple times to get off soapy tasting saponin in seed coat.
  • Wheat, including Kamut and Spelt: Soak 8-14 hours, sprout 1-1.5 days. Hard Winter wheat is better than soft Spring wheat.
  • Alfalfa, Clover: For greens: soak 4-6 hours, sprout 6-8 days.
  • Garbanzo: Soak 12-18 hours, sprout 1.5+ days.
  • Lentils, brown/green and red: Soak 8-14 hours, sprout 1.0 day.
  • Mung beans: Soak 8-14 hours, sprout 18 hrs - 1 day.
  • Adzuki beans: Soak 8-14 hours, sprout 1.0 day.
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12.27.2008

New Year's Evolutions

I decided this year, I wasn't going to make any New Year's resolutions. Instead, I'm working on New Year's evolutions. They differ from resolutions in several ways, the most basic being that it's not about abruptly stopping or starting a behavior. My New Year's evolutions are about expanding or contracting things in my life. The reason for this is simple. Like most other human beings, I am not good at sustaining large changes in my life. I've learned that we are all much better at making small changes.

The example I point to is weight loss. Many people make a New Year's resolution to lose 10, 20, 50, 100 pounds. That lasts about a week, until the kids are cranky, the job is stressful, the finances are tight...you name it, there's always something that comes up to break our resolve.

In fact, studies show that people who are most successful at losing weight and keeping it off make a series of small changes. They reduce their caloric intake by 100 calories per day or they start walking for 30 minutes three times a week consistently. It's that simple. After 6 months, those habits are in-grained and they no longer seem like something you have to 'do'.

The same is true for just about anything else you want to change in your life. So, this year, my evolutions are these:
- Be a bit kinder
- Be a bit tidier
- Take time to have a bit more fun

Now, if you look at this list, you can see that it wouldn't stand up to the scrutiny of a business project plan - it doesn't have measurable outcomes - and that's the appeal. Evolutionary change is gradual, kinder, gentler change. As an added benefit, it's easier to be successful with New Year's evolutions. So, at the end of 2009, I'll look back over the year and ask "Was I a bit kinder this year? Was I just a bit tidier this year? Did I have a bit more fun during 2009?

I suspect my answer will be "Yes, but let's keep working on it."
Best wishes for wonderful, evolutionary change in your life in 2009.
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12.21.2008

What Really Matters

During this holiday season, many people in this country and around the world are concerned about their economic security. For some, this is a mild discomfort - but for many millions more, it is a vague, threatening feeling lurking just under the horizon of consciousness or a massive, in-your-face reality. Regardless of the source or reason, it is impacting us all.

This year, we started shopOrganic.com. In January, the future seemed bright and shiny and full of possibilities - all of which included wild success. In the spring, we saw the problems in the housing market and knew it would 'soften' the economy a bit, but we remained optimistic. By fall, we saw the impending collapse of the mortgage and insurance giants. Concerning but still manageable. We remained optimistic. Then came the broader collapse of...well, many more giants in the financial industry.

We started thinking, 'wow, what unfortunate timing we had, to open a business in a year of historic worldwide financial problems.' Still, we remained optimistic. OK, some of you might be thinking 'these folks must be insane to remain optimistic in the midst of this mess.' Maybe. But I see it differently. Let me digress just a bit further and we'll circle all the way back in a moment.

I was listening to NPR a few months back. They featured an interview with the woman who is CEO of the company that owns International House of Pancakes (aka IHOP). I'm always interested in hearing how others approach business, especially in businesses very different from those in which I have experience. The interviewer asked the CEO how she handled a particular problem and she answered 'I focus on what I can do. I can't control the economy. I can't control my competitors. So I focus on the things over which I do have control.' Sounds a lot like a 12 step program...and it's still sage advice.

So, back to the issue of control, as promised. Do I wish the economy was better? Yes. Do I wish it wasn't impacting me, my friends, my family and my co-workers? Absolutely. But I have no control over these macro-economic issues. I can write my Congressional representatives or contact the President-elect at change.gov - but I alone will not impact this situation. So, it comes down to choices - financial and otherwise. I'm trying to make wise financial choices that include spending where needed (doing my part to keep the economy chunking along) and being wise with my funds. I'm also choosing to remain optimistic. After all, how I view things may not control the outcome but it certainly controls my experience of it.

I've been living on a pretty strict budget this year because I knew I'd be spending all my time and money starting this business. I've already learned to tighten my financial belt and I've developed new habits as a result. And along the way, I discovered something really important. When you actually take away all the 'stuff' we grow so easily accustomed to, you're left with your self, your life, your relationships. It's like cleaning out a room only to discover the most magnificent hard wood floors hidden under that hideous old worn out carpet. I've talked with friends in the past few weeks who all have experienced the same thing - a renewed sense of love and appreciation for what they DO have in their lives. So, while we're in a tight spot as a nation and a planet, we have a unique opportunity to take a new look at what we do have. We can cherish the people in our lives that bring us joy, comfort and friendship. We can choose to be optimistic and find ways out of this jam - together.
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12.02.2008

Our Debut at the Tucson Farmer's Market

We were at the Tucson Farmer's Market at St. Philip's Plaza in Tucson, Arizona on Sunday. It was our big debut and we had a blast. There are lots of vendors there and our line of organic dry goods including organic beans, rice, nuts and dried fruit was a great complement to the other products there. We were nestled between a company (I forgot to get the name, sorry Laurie, next time! selling herb and spice mixes (as well as a heavenly smelling potpourri blend) on one side. On the other, Polish Girl Bakery, specializing in the most tantalizing organic baked goods you can imagine. So, we were in great company to start our adventure at the Tucson Farmer's Market on the weekend after "Black Friday".... (photos to follow in the coming days)

It was fun being outside (the weather in Tucson this time of year is chilly in the morning then sunny and temperate in the afternoon - perfect for a farmer's market. There were people from all over the U.S. and a few international visitors. The best selling item of the day was dried organic Turkish apricots - they're the most delicious dried fruit I've ever tasted and somehow our farmer's market visitors' radar was set for those as well. We'll bring more next Sunday.

Since we're an online retailer and most of our interactions with our "friendstomers" (that's friend and customer combined, which is how we view our customers) is by email or phone, it was really a pleasure to step out into the bright sunshine of a perfect November day and get face to face with our friendstomers, our neighbors and our Farmer's Market friends. We'll be baaaccckkkk.

A special thanks to Scott and Josh at Adventure Coffee Roasting. We carry their unbelievably good organic, fair trade coffee, but they roast and sell directly at the Tucson Farmer's Market (and other locations) as well. They stopped by several times to see if we needed anything since they knew it was our maiden voyage. We appreciated your stopping by - thanks!

So, for those of you planning on being in the Tucson area on any given Sunday morning, please stop by the Tucson Farmer's Market at St. Philip's Plaza (River/Campbell) between 9am and 1pm and say hello! We'd love to meet you and we're sure you'll be dazzled by the array of unique organic and artisanal products - ours and all the other vendors there sharing the love.

Now, go out there and enjoy your day!
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11.28.2008

Green - Saving It, Giving It

I don't know if you're feeling like I am, but the economic meltdown and the continuing financial drama from banks to insurance companies to automakers has worn me out. It's tiring and stressful to hear about these big problems day in and day out, especially when the vast majority of us cannot control or change any of those macroeconomic issues. Most of us go about our day-to-day business while gauging the impact of these problems on our friends, families and communities. It's tiring and a bit disheartening, but from my perspective, there is some very good news out there. I've heard a lot of people talk about having a more sensible Christmas or holiday spending budget. The unbridled consumerism of the past decade or so is giving way to a bit of quiet reflection.

It seems a lot of people are scaling back, realizing that they don't need more stuff. That's not to say that no one's giving gifts this year, just that they don't need to go over the top. More importantly, I think this year people will think more about the gifts they give, and though they will give fewer gifts, they will be gifts that are useful to the recipient in some way.

So, my gifts this year will be focused on things that can be used - not stored in the closet for re-gifting or a visit to the Goodwill or Salvation Army during the next housecleaning. Gifts that don't add further clutter to our environment, things that green up our bodies, lives and wallets - those are the gifts that make sense this holiday season. Small specialty food gifts baskets, foods that people might not otherwise try, things that can expand the recipient's culinary horizons without breaking the budget.

This holiday season, my friends and family will be getting green gifts from me. Giving green gifts benefits my world - my friends, family, community and environment. If I can also save a bit of "green" this year, all the better.

Here's a link to shopOrganic's Green Gifts for the Holidays. Let the budget-conscious) shopping begin!
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